Earticle

초록

영어

Although the exhibition related tour program is getting important as a method for increasing the economic value of exhibition, there are few studies with this theme. The purpose of this study is to get effective operation strategies of exhibition related tour program. The survey was done with the participants on 'Buyers tour program of Korea Industry Fair 2011', the first exhibition related tour program in Korea. The results of this study are as follows: (1) Consider the tendency of overseas buyers as the main participants of the exhibition related tour program. (2) Consider the movement among tour spots with traffic conditions and had better use the closed destinations from the exhibition venue. (3) Develop unique and special tour programs can be experienced only at the exhibition. (4) Should promote the exhibition related tour program together with the exhibition organizer actively as inviting buyers. This study is valuable as the first empirical study about exhibition related tour program and provide the method for developing and operating effectively.

목차

Abstract
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 전시회의 개념 및 특성
  2. 국내 전시회 개최현황
  3. 전시회 연계 관광프로그램
 Ⅲ. 연구조사
  1. 자료의 수집과 분석방법
  2. 설문의 구성
 Ⅳ. 결과분석
  1. 표본의 일반적 특성
  2. 전시회 연계 관광프로그램에 대한 전반적 평가
  3. 관광코스별 운영 평가
  4. 관광코스별 상품 평가
  5. 전시회 연계 관광프로그램 평가와 재참가의도 및 추천의도의 관계
  6. 체류기간 및 지출액
 Ⅳ. 결론
 참고문헌

키워드

저자

• 이창현 [ Chang Hyun Lee | 한국컨벤션전시산업연구원 부원장 ]
• 이하영 [ Ha Young Lee | 한국컨벤션전시산업연구원 연구원 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  무역전시연구 [International Journal of Trade Fairs and Exhibition Studies]

• 간기

  계간

• pISSN

  2287-173X

• eISSN

  2733-4848

• 수록기간

  2011~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 380