Earticle

초록

영어

The purpose of this study is to analyze the present state of Japan exhibition and convention industry. For this purpose, this study analyzed as follows. Firstly, this study analyzed the outline of Japan exhibition industry, the outline of Japan exhibition facilities, main exhibition center such as Tokyo bigsight, Makuhari messe on the hardware side. Secondly, this study analyzed the number of exhibitions by city, the number of exhibitions by exhibition center, the number of exhibitions by industry, and the number of exhibitions by period on the software side. Thirdly, this study analyzed the government policy and strategy for exhibition industry in Japan compared with developed countries including the United States, Germany. Finally, after summarizing the overall content, this study presented the policy implications for upgrade of Korea exhibition industry

목차

Abstract
 Ⅰ. 서론
 Ⅱ. 일본의 전시산업 개요
  1. 일본의 전시산업 현황
  2. 일본의 전시장 현황
  3. 주요 전시장 분석
 Ⅲ. 일본의 전시회 개최 현황
  1. 주요 도시별 전시회 개최건수
  2. 주요 전시장별 전시회 개최건수
  3. 주요 업종별 전시회 개최건수
  4. 개최기간별 및 개장시간별 전시회 개최건수
  5. 입장방법별 및 개최빈도별 전시회 개최건수
  6. 2012년 주요 신규전시회
 Ⅳ. 일본의 전시산업 육성전략
 Ⅴ. 결론 및 시사점
 참고문헌

키워드

저자

• 박진성 [ Park Jin Sung | 고려대학교 경상대학 경영학부 교수 ]
• 박상길 [ Bak Sang Khil | 고려대학교 경상대학 세종경영연구소 교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  무역전시연구 [International Journal of Trade Fairs and Exhibition Studies]

• 간기

  계간

• pISSN

  2287-173X

• eISSN

  2733-4848

• 수록기간

  2011~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 380