Earticle

초록

영어

Commercial space has transformed from a simple place where commodities are brought and sold to malling space such as shopping and entertainment. Moreover, with the advent of neo-liberalism, consumers have been more concerned with the value-oriented emotional consumption than the quantity-centered reasonable consumption, and valued complex consumption than unitary consumption, focusing on emotion and experience. under this circumstance, this study tries to investigate and verify distinctions from past commercial facilities, diverse aspects of consumption, and behavioral factors about thematic complex shopping mall by closely examining attraction factors and causes of complex shopping mall. The analysis have shown that locational factors, emotional and experiential factors, and thematic factors have a positive effect on visitor satisfaction both directly and indirectly and it also positively affects revisit intention with mutual relationship. As a result, It is critical for thematic complex shopping mall to extend customers' intended stay, induce their revisits, and ultimately maximize customer satisfaction in the way of providing space for leisure, culture and relaxation.

목차

Abstract
 1. 서론
  1.1. 연구의 배경 및 목적
  1.2. 연구방법 및 범위
  1.3. 선행연구 동향
 2. 연구대상지 선정과 요인탐색
  2.1. 연구대상지 선정
  2.2. 요인 탐색
 3. 분석의 틀 및 현황분석
  3.1. 연구모형 및 가설
  3.2. 설문지 구성
  3.3. 연구 표본의 특성 비교
  3.4. 이론변수와 구조모형 비교
 4. 요인별 구조적 관계분석
  4.1. 측정모형 검증
  4.2. 구조모형 검증
  4.3. 가설검증
  4.4. 직·간접 효과 분석
 5. 결론
 참고문헌

키워드

저자

• 박태원 [ Park, Tae-Won | 광운대학교 부동산학과 주임교수 ] 주저자
• 최정호 [ Choi, Jeong-Ho | 광운대학교 부동산학과 박사과정 수료 ]
• 심재관 [ Shim, Jae-Kwan | 본 학회 정회원, 새마을금고연합회 책임연구원 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국지역개발학회지 [Journal of the Korean Regional Development Association]

• 간기

  연5회

• pISSN

  1225-9055

• 수록기간

  1989~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 322 DDC 330