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초록

영어

This study aims to conduct comparative evaluation of the Importance and Performance Analysis(IPA) for spa destination attributes. The results are as follows: First, according to the results of factor analysis of selection attributes of spa destination, five factors were drawn: condition, facilities, cost of spa destination, service & shopping, and water of hot spring. Second, according to the results of the IPA, eight attributes were placed in the Area I, one attribute in the Area II, three attributes in the Area III, and the other fifteen attributes in the Area IV. Third, five factors were placed in the Area I - condition of spa destination and water of hot spring and Area IV - facilities, cost of spa destination, and service & shopping. Finally, according to the difference analysis of spa destination attributes, there was a minimal gap between importance and performance in terms of popularity, accessibility, and water of hot spring, while the other selection attributes showed significant difference in the following order: amusement facilities for children, availability of parking spaces, quality of service, development of tourism area, and a variety of auxiliary facilities.

목차

Abstract
 1. 서론
 2. 이론적 고찰
  2.1. 온천관광지
  2.2. 중요도-성취도 분석(Importance-Performance Analysis, IPA)
  2.3. 선행연구
 3. 온천관광지 현황 분석
  3.1. 국내 10대 온천관광지 현황
  3.2. 유성온천 현황
 4. 조사 설계
  4.1. 조사대상과 방법
  4.2. 설문지 구성
  4.3. 연구방법
 5. 분석 결과
  5.1. 모집단의 인구통계적 특성
  5.2. 신뢰도 및 타당성 분석
  5.3. 중요도-성취도 분석 결과
 6. 결론
 참고문헌

키워드

온천관광지 선택속성 중요도 성취도 중요도-성취도 분석 유성온천 Spa Destination Attributes Importance Performance Importance-Performance Analysis Yuseong Spa

저자

• 김시중 [ Kim, Si-Joong | 우송대학교 호텔관광경영학과 교수 ] 단독저자

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