Earticle

초록

영어

The purpose of this study is to examine the causal relationships among the satisfaction of local festival participants, the loyalty to local festivals, and the festival- induced tourism activation effects and to find policy implications on successful local festival strategies. To achieve this purpose, this study reviews the existing literatures about tourism development, local festivals, and customer satisfaction theories, and then formulates 14 study hypotheses, and finally verifies them using a structural equation model. This study uses a field survey data about tourists who participated in ‘2008 Hwacheon Sancheneo Ice Festival’ and the final sample size is 373. The main results of this study are as follows. 1)Participation Motivation, Mass Media Information, Word-of-mouth Information respectively affect Festival Image. And Festival Image affects Festival Expectation and Perceived Quality. 2)Festival Expectation also affects Perceived Quality but doesn't have any statistically significant effects on Perceived Value and Festival Satisfaction. Perceived Quality affects Perceived Value and Festival Satisfaction. And Perceived Value affects Festival Satisfaction. 3)Festival Satisfaction has a very strong positive effect on Loyalty To Festival but doesn't any statistically significant effects on Festival-induced Tourism Activation Effects. But Royalty to Festival does affect Festival-induced regional development very strongly. The policy implications of these findings are as follows. 1)In order to maximize tourists' satisfaction, local government officials and the authorities concerned should make the best efforts to enhance perceived quality of local festivals. 2)To make tourism activation effects come true, it is very important to retain the core customers showing strong loyalty to a certain local festival.

목차

Abstract
 1. 서론
 2. 이론적 배경과 분석틀
  2.1 참여동기, 외부정보, 축제이미지, 기대수준, 지각품질의 관계
  2.2 축제기대, 지각품질, 지각가치，축제만복도, 축제충성도의 관계
  2.3 축제만족도, 축제충성도, 관광활성화, 연계효과의 관계
  2.4 분석틀과 연구가실
 3. 분석자료
  3.1 설문구성 및 조사개요
  3.2 자료의 특성
  3 .3 신뢰성과 타당성 검정
 4. 분석결과
  4.1 연구가설 검정
  4.2 분석결과 논의
 5. 걸론
 참고문헌

키워드

저자

• 이세규 [ Lee. Se-Kyu | 동신대학교 도시 및 관광계획학과 외래교수 ] 주저자
• 한경원 [ Han. Kyung-Won | 대통령직속 지역발전위원회 전문위원 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국지역개발학회지 [Journal of the Korean Regional Development Association]

• 간기

  연5회

• pISSN

  1225-9055

• 수록기간

  1989~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 322 DDC 330