Earticle

초록

영어

The purpose of this paper is to analyze both city image factors affecting apartment purchasing behavior and relationship between consumer's housing choice and city image. Survey area was confined to Kangnam area which are only Kangnam, Seocho, and Songpa districts in Seoul. The reason why only Kangnam was selected as a target area for consumer survey is because 1) the region is the most preferable living area among Seoulites 2) the area has convenient living environment such as excellent educational surroundings and good infrastructure and 3) residents living in the region have a quite different socio-economic background such as high income and high educational level. By using delphi technique, housing specialists survey was performed in order to decide characteristics of city image that they are mainly influenced when choosing their house. The six kinds of city image characteristics came out from the survey. The six characteristics are Natural Environment, Transportation & Welfare Facilities, Educational Surrounding, Investment Value, Regional Atmosphere, and Regional Differentiation. As a final step of this study, consumer survey was carried out with a view to examining the relationship between city image and housing choice of Kangnam residents above age of 20 who experienced housing purchase by using canonical correlation analysis method.

목차

Abstract:
 1. 서론
 2. 지역이미지와 아파트 구매행동메 관한 이론적 고찰
  2.1 지역이미지의 개념 및 형성과정
  2.2 지역이미지 요인과 아파트 구매선택
 3. 조사설계
 4. 지역이미지 속성 개발을 위한 전문가 조사결과 분석
  4.1 1차 전문가 조사결과 분석
  4.2 2차 전문가 조사결과 분석
 5. 지역이미지가 아파트 구매행동메 미치는 영향 분석
  5.1 응답자의 특성
  5.2 소비자의 아파트 구매행동에 대한 분석
 6. 결론
 참고문헌

키워드

저자

• 이순갑 [ Lee, Soon-Gab | 호서대학교 벤처전문대학원 박사과정 ] 주저자
• 하규수 [ Ha, Kyu-Soo | 호서대학교 벤처전문대학원 조교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국지역개발학회지 [Journal of the Korean Regional Development Association]

• 간기

  연5회

• pISSN

  1225-9055

• 수록기간

  1989~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 322 DDC 330