Earticle

초록

영어

The Purpose of this study is to formulate the differential strategy of local government for a successful regional festival. Under a premise that the subdivided market strategy by traits of the type of festival is significant, the study empirically tested the reciprocal relations among key variables including participation motive, satisfaction, performance, action intention, and so forth by the type of festival. Especially, the study can analyze six regional festivals using cross-sectional analysis to resolve the limitations of on case analysis and to enhance the generalizability of research findings. The findings show that it is necessary for local government to identify key motives to visit regional festivals and to differentiate the planning of festival because a motive to visit is various by the type of festival.

목차

Abstract:
 1. 서론
 2. 이론적 배경과 분석의 틀
  2.1 지역축제의 유형
  2.2 지역축제의 참여동기
  2.3 지역축제관련 주요 변수간 상호관계
  2.4 연구분석의 틀
 3. 조사개요 및 분석결과
  3.1 연구설계 및 방법
  3.2 조사표본의 일반사항
  3.3 축제유형 및 거주지역메 따른 축제관련변수의 차이
  3.4 축제유형에 따른 방문동기 차이
  3.5 축제유형벌 방문동기， 축제만족， 성과와의 관계
 4. 결론 및 시사점
 참고문헌

키워드

지역축제 차별화전략 축제유형 참여동기 축제만족 행동의도 Regional Festival Differential Strategy Type of Festival Participation Motive Festival Satisfaction Action Intention

저자

• 제갈돈 [ Jaegal, Don | 안동대학교 행정학과 교수 ] 주저자
• 이곤수 [ Lee, Gon-Soo | 대구대학교 사회과학연구소 연구교수 ]
• 송건섭 [ Song, Gun-sup | 대구대학교 행정학과 조교수 ]

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