Earticle

초록

영어

The purpose of this study is to explore conquest plans of the barrier and resistance in innovation management. In addition, this study is to describe the model of innovation resistance that reflects adoption process stages and identify the factors that drive the resistance of consumers and the barriers. Whenever organizations try to plan and implement some kind of innovation in organizations, they confront the resistance and barriers in many ways. By understanding innovation resistance and barrier, organizations can not only design better innovations but can develop strategies to reduce resistance and conquer the barriers. Thus they accelerate innovation. Also, these results indicate that people resist innovation strongly when it betrays their value, needs and beliefs or when they felt the pressure on self-conviction and mental risk, loss, and lack of knowledge. Understanding the factors that drive the innovation resistance and barrier has important implications for both theoretical development and managerial action.

키워드

저자

• 이승희 [ Seung Hee Lee | 국립금오공과대학교 산업경영학과 ]
• 노규성 [ Kyoo Sung Noh | 선문대학교 경영학부 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  디지털융복합연구 [Journal of Digital Convergence]

• 간기

  계간

• pISSN

  2713-6434

• eISSN

  2713-6442

• 수록기간

  2003~2026

• 등재여부

  KCI 등재후보

• 십진분류

  KDC 569 DDC 620