Earticle

초록

영어

Since smart phones are changing the media for communication and its related mobile market, it is imperative to attract more application developers for success in application store business in ordr to attract more app users. By uSing aspects of the commitment marketing theory and the relationship marketing theory, this research study identified factors that influence on the relational commitment of application developers to the market. Survey of application developers from Korean mobile application developers’ community was conducted to test the hypothesized model. The empirical results showed from an economic behavioral perspective market demand for applications and perceived usefulness of development to이 led to relational commitment of developers mediated by perceived satisfaction while attractiveness of alternatives had no significant effect. In addition, fairness of review process and interactivity, based on the relationship marketing theory perspective, showed significant effect on the relational commitment of developers mediated by trust for application market.

목차

Abstract
 1. 서론
  1.1 연구배경
  1.2 연구 목적
 2. 문헌연구
  2.1 애플리케이션 마켓에 관한 연구
  2.2 듀얼모델
  2.3 관계마케팅
 3. 연구모형 및 가설
  3.1 주요 변수의 선정
  3.2 연구모형 및 가설 설정
 4. 연구 방법
  4.1 측정항목 설계
  4.2 자료의 수집 방법 및 표본의 특성
 5. 분석결과
  5.1 타당성 및 신뢰도 분석
  5.2 가설검증
 6. 결론
  6.1 결과 및 시사점
  6.2 한계 및 향후 연구 방향
 참고문헌

키워드

저자

• 박수용 [ Su Yong Park | 에코노베이션텀，KT ]
• 이정훈 [ Jung Hoon Lee | 연세대학교 정보대학원 교수 ] 교신저자
• 박재범 [ Jae Bum Park | 연세대학교 정보대학원 석사과정 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005