Earticle

초록

영어

The study developed the ideas of innovation resistance attitude in view of innovation delay, rejection, and objection. Authors developed the idea of innovation resistance attitudes of customers in view of innovation diffusion process. The study categorized the idea of resistance such as delay, rejection, and objection. The study hired the structural equation modeling to evaluate the relationships among the consumers’ subjective variables such as incongruence, uncertainty, perceived performance, peer usage, and tradition orientation those were factored out by the survey test. These measured variables were analyzed into the innovation resistance related latent variables. The study provides the basic treatment to introduce new technologies and products to the superficially resisting customers. Those resisting customers might be future late adopters. The research results provide the basic arguments for prerequisite treatment to introduce smart phone in the global market place.

목차

Abstract
 1. I ntroduction
 2. Theoretical Background
  2.1 Innovation Resistance
  2.2 Literature Reviews in Innovation Resistanæ
  2.3 Innovation Resistance by the Level of Innovation Acceptance
  2.4 Research Variables Extracted From the Previous Research
 3. Research Model and Hypotheses
  3.1 Incongruence
  3.2 Uncertainty
  3.3 Perceived Performance
  3.4 Peer usage
  3.5 Tradition Orientation
  3.6 Innovation Resistance and Intention to Use
 4. Methods
  4.1 Data Collection and Research Methodology
  4.2 Test the Hypotheses Using Structural Equation Modeling
 5. Conclusions and Future Research
 References

키워드

저자

• Minsoo Shin [ Professor, Business School of Hanyang University ]
• Jihwan Yum [ Professor, School of Business Administration, Hanyang Cyber University ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005