Earticle

초록

영어

Emoticons perform an important r이 e as an enhancement to written communication, in areas such as Windows Live Messenger instant messaging, e-mails, mobile Short Message Services (SMS) , and others. Emoticons are graphic images used in communications to indicate the feelings of people exchanging messages via mobile technology. In this research, the perceived usefulness of the emoticon in mobile phone text messages is verified with consumers using the five construct model of Huang. A K-means clustering technique for separating three groups based on levels of perceived usefulness of mobile emoticons is used with a structural equation model test uSing Smart PLS 2.0, and the bootstrap re-sampling procedure. We analyzed relationships among use of emoticons, enjoyment, interaction, information richness, and perceived usefulness. The results show there are relationships among use of emoticons, enjoyment, interaction, perceived usefulness, and information richness, however enjoyment of emoticons did not significantly affect the perceived usefulness of messages with emoticons alone. The results suggest emoticons have different a야ects on emotion in both mobile, and Messenger contexts. Our study did not consider more detailed media properties, and thus more studies are needed. Our research results contribute to mobile communication activation, provides companies with an understanding of key characteristics of consumers who use emoticons, and provides useful implications for improving management and marketing strategies.

목차

Abstract
 1. Introduction
 2. Literature Review of Emoticon
 3. Research Model and Hypothesis
  3.1 Research Model
  3.2 Research Hypothesis
 4. Measurement and Survey
  4.1 Measurement
  4.2 Survey Process
 5. Empirical Results
  5.1 Basic Statistical Analysis
  5.2 Validity and Reliability
  5.3 Empirical Results of Structural Model
  5.4 마lalyzing the Three Levels of the Perceived Usefulness
 6. Conclusions
  6.1 Discussion
  6.2 Implications
  6.3 Limitations and Direction of Future Studies
 References

키워드

저자

• Se Hun Lim [ Assistant Professor, Dept. of Management Information Systems, Sangji University ]
• Daekil Kim [ Assistant Professor, Dept. of Applied Computing, Ming Chuan University ]
• Sean Watts [ Corresponding Author, Assistant Professor of East Asian Management and Entrepreneurship. East Asia International College, Yonsei University ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005