Earticle

초록

영어

Contemporary consumers tend to consider internal values more important than external ones. The change from materialistic consumption to environmentally-friendly consumption shows change in the way of consumption in consumers. This study aims to identify types of well-being consumption behavior and compare them through purchase of organic cosmetics. The purpose of this study is to understand consumption behavior types of wellbeing consumers, their awareness of well-being, and the relation between the types and behavior of organic cosmetics as well as to learn about the direction the well-being should follow in the future. Total 500 copies of questionnaires were distributed and 479 were collected; finally, total 463 copies, excluding 16 copies that were unreliable, were used for the final analysis based on the statistics using SPSS v. 14.0. Based on these materials, types of consumers were divided into plan-emphasizing type, health-seeking type, environment-seeking type and trend-following type and each buying behavior was examined. Based on the result of this survey, the study result revealed that there was difference in the characteristics of consumers according to their type of consumption behaviors and confirmed that there was difference in purchasing behavior of organic cosmetics according to each type.

목차

Abstract
 Ⅰ. 서론
 Ⅱ. 연구방법
  1. 연구대상
  2. 연구도구
  3. 자료 분석 방법
 Ⅲ.연구결과 및 고찰
  1. 조사대상자의 인구통계학적 특성
  2. 소비자의 소비행동 유형화
  3. 웰빙에 대한 인지도
  4. 유기농 화장품에 대한 인지도
  5. 유기농 화장품에 대한 구매행동
 Ⅳ. 결론
 참고문헌

키워드

저자

• 송영주 [ Young Ju Song | 성신여자대학교 문화산업대학원 피부비만관리학전공 ]
• 안홍석 [ Seok Hong Ahn | 성신여자대학교 문화산업대학원 피부비만관리학전공 ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  대한피부미용학회지 [Korean Journal of Aesthetics and Cosmetology]

• 간기

  격월간

• pISSN

  1738-4567

• 수록기간

  2003~2015

• 십진분류

  KDC 593 DDC 646