Earticle

초록

영어

This study was conducted in order to create profiles of indoor golf users based on their lifestyle and socio-demographic characteristics and to verify the difference between service satisfaction and experience of flow according to users’ profile. The study used the survey data from 288 indoor golf users for analysis. Data analysis was conducted using SPSS 18.0 and, according to the purpose of the study, applied various analysis including factor analysis, reliability analysis, frequency analysis, cluster analysis, cross-analysis, and analysis of variance (ANOVA). When significant differences are found between groups after ANOVA, Tukey’s HSD post-hoc test was conducted. First, four profiles were created based on lifestyle and socio-demographic characteristics; they are achievement and tradition, achievement and trend, tradition oriented, achievement oriented. Second, according to service satisfaction based on the profiles, significant difference was found between facility service and cost. Third, in terms of differences in experience of flow, significant difference was found among four sub-factors. These results are meaningful in that they provide strategies for marketing usage through creating profiles of indoor golf users.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 연구방법
  1. 연구대상
  2. 조사도구의 타당도와 신뢰도
  3. 자료처리
 Ⅲ. 연구결과
  1. 라이프스타일에 따른 군집분석
  2. 라이프스타일과 인구사회학적 특성에 따른 프로파일
  3. 프로파일에 따른 서비스만족과 몰입
 IV. 논의
 참고문헌

키워드

저자

• 김미량 [ Kim, Mi-Lyang | Seoul National univ ]
• 박진 [ Park, Jin | Seoul women's univ ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  골프연구 [Journal of Golf Studies]

• 간기

  계간

• pISSN

  1976-2380

• eISSN

  2713-9565

• 수록기간

  2007~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 695 DDC 796