Earticle

초록

영어

Great efforts have been placed on attracting tourists and promoting the regional districts by establishing a distinct identity and unique culture. Local festivals became one of the most effective means of promoting the regional districts. However, the misconceptions that festivals are uneconomical & costly, and used as a tool to promote the regional politicians are the reasons behind the growing negative perception. The government is changing the keynotes of the festivals including reorganizing the structure. The purpose of this study is to analyze the effect of social capital on residential participation and customer satisfaction of regional cultural festival. Independent variables are trust, social rule, network, communication. Parameter are attention and participation of local festivals. This paper tries to propose a new policy direction based on the evaluation of cultural tourism festivals’support policy, environmental analysis and the opinions of the festivals’practitioners. This paper essentially hopes to provide theoretical contribution regarding the creation of policies and practical contribution regarding the direction of support policies.

목차

Abstract
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 사회자본의 선행연구
  2. 지역축제 관련 선행연구
  3. 분석 설계
 Ⅲ. 분석 결과
  1. 조사대상자의 인구사회학적 특성
  2. 사회자본, 관심도, 참여도 및 만족도
  3. 사회자본, 관심도, 참여도 및 만족도와의 관련성
  4. 구조방정식에 의한 분석
 Ⅳ. 정책적 함의
  1. 지역축제에 대한 인식 개선
  2. 축제지원정책 개선
  3. 주민참여형 지역축제와 참여주체간 네트워크
  4. 지역축제 홍보 및 컨설팅
 Ⅴ. 결론
 참고문헌

키워드

지역축제 주민참여 사회자본 지역문화축제 지방자치단체 고객만족 regional festival resident participation social capital regional cultural festival local government customer satisfaction

저자

• 조용란 [ Yong-Lan Cho | 한서대학교 예술학부 교수 ]

참고문헌

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