Earticle

초록

영어

This research analyze the causal sequence between relationship quality with the customer according to the corporate social responsibility and band loyalty and brand loyalty. The customer perceived with the first about the corporate social responsibility and band loyalty of the specific enterprise with the research result and first was confirmed that positive effect was in the customer value. Second, the customer awareness about the corporate social responsibility and band loyalty was exposed to hit the effect that it notes to the relationship quality of the customer and between company. Third, the relationship quality of the customer and between company was exposed to have the effect that it notes to the brand loyalty. Forth, the customer value was exposed to have the effect that it notes to the brand loyalty of the customer and between company. This importance was confirmed through this research result through the awareness about the company social activity and customer value and structural causal sequence between relationship quality and the brand loyalty.

목차

Abstract
 I. 서론
 II. 이론적 배경
  1. 기업의 사회적 책임활동
  2. 관계품질
  3. 브랜드충성도
 III. 연구모형 및 조사설계
  1. 연구모형 및 가설
  2. 조사설계
 IV. 실증분석
  1. 표본의 일반적 특성
  2. 신뢰성과 타당성 분석
  3. 상관관계분석
  4. 가설 검정
  5. 가설검정 결과
 V. 결론
 참고문헌

키워드

저자

• 강순화 [ Soon-Hwa Kang | 우석대학교 광고이벤트학과 교수 ] 주저자
• 함우식 [ Woo-Shik Ham | 우석대학교 경찰행정학과 교수 ] 교신저자

참고문헌

발행기관

간행물

관심저널 등록

• 간행물명

  한국비교정부학보 [Korean Comparative Government Review]

• 간기

  연3회

• pISSN

  1598-964X

• 수록기간

  1997~2017

• 십진분류

  KDC 350 DDC 350