Earticle

초록

영어

Social media is a very useful communication method and collaboration tool. This paper aims to recommend best ways to introduce and utilize social media, and to prevent or recover 'social media disaster' in Korean local autonomy governments. For the introduction and utilization of social media, and for the prevention or recovery from social media crisis, many foreign local governments announce 'social media policy'. Thus, this study tries to analyse 18 cases of foreign local governments' social media policy with boundary analysis and Pareto analysis. As a result of literature survey, this article recommends that 6 mandatory elements should be included in social media policy of local governments. These elements are social media department guidelines, account management and manager guidelines, employee user guidelines, contents guidelines, security guidelines, record management. And 4 selective elements can be included. Selective elements are agency/department procedure to introduce social media, citizen guidelines, and useful materials and tips.

목차

Abstract
 I. 서론
 Ⅱ. 지방자치단체의 소셜미디어 정책의 현황과 문제
  1. 지방정부의 소셜미디어 정책
  2. 한국 지방자치단체의 소셜미디어 정책의 현황과 문제
  3. 소셜미디어 정책 구성을 위한 분석의 틀
 III. 지방자치단체의 소셜미디어 정책의 경계 및 핵심구성요소 분석
  1. 지방자치단체의 소셜미디어 정책의 경계분석
  2. 지방자치단체의 소셜미디어 정책의 파레토분석
 Ⅳ. 지방 자치단체의 소셜미디어 정책의 도입 방안
  1. 소셜미디어 정책의 구성
  2. 소셜미디어 정책의 핵심 구성요소의 설계
  3. 소셜미디어 정책의 선택적 구성요소의 설계
 Ⅴ. 결론
 참고문헌

키워드

저자

• 남기범 [ Ki-Bum Nam | 성결대학교 교수 ]

참고문헌

발행기관

간행물

관심저널 등록

• 간행물명

  한국비교정부학보 [Korean Comparative Government Review]

• 간기

  연3회

• pISSN

  1598-964X

• 수록기간

  1997~2017

• 십진분류

  KDC 350 DDC 350