Earticle

초록

영어

Smartphone services seem to be appealing to people worldwide and show rapid growth in mobile service market. Based on the theoretical framework like attachment theory and self-congruity theory, we developed the research model and proposed six hypotheses. An analysis of 113 smartphone service users found that continued use intention in smartphone services is affected by uses' attachment to the service. We also found that the attachment is significantly increased by self-congruity, customization, and perceived usefulness. Our aim was to gain insight into ways of creating an environment that facilitating continued use intention of smartohone services. This study has important implications for academic researchers and practitioners who seek to understand why smartohone service users continuously use their smart phone services. Other practical implications of these findings and future research implications are also discussed.

목차

Abstract
 1. 서론
 2. 이론적 배경
  2.1 지속적 사용의도
  2.2 애착 이론
  2.3 자아 일치 이론
 3. 연구 가설
  3.1 자아일치성
  3.2 맞춤화
  3.3 이미지
  3.4 자기효능감
  3.5 지각된 유용성
  3.6 서비스 애착
 4. 연구방법
  4.1 표본 및 자료 수집
  4.2 표본 자료의 특성
  4.3 연구 변수의 측정
 5. 연구의 분석 및 결과
  5.1 측정 모형의 검증
  5.2 구조 모형의 검증
 6. 결론
  6.1 결론과 시사점
  6.2 연구의 한계 및 향후 연구 방향
 참고문헌
 저자소개

키워드

저자

• 김경규 [ Kyung Kyu Kim | 연세대학교 정보대학원 교수. ]
• 신호경 [ Ho Kyoung Shin | 연세대학교 정보대학원 연구교수. ] 교신저자
• 이윤희 [ Yunhee Lee | 연세대학교 정보대학원 박사후연구원. ]
• 이기원 [ Ki Won Lee | 연세대학교 정보대학원 석사. ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005