Earticle

초록

영어

As web technologies evolve and so-called Web 2.0 technologies appear, collective intelligence is being applied in widespread areas. In general, mass collective intelligence like Wikipedia is created, revised, and managed by anonymous participants in an uncontrolled system. Thus, the knowledge provided by mass collective intelligence may be distorted, and may not be true, which may affect the user acceptance behavior. However, there have been few academic studies that analyzed the factors that affect user acceptance of mass collective intelligence, and their relationships. Under this academic background, we develop a model to examine how mass collective intelligence is accepted by users. The theoretical model is validated through an online survey of the Wikipedia users from three universities in Korea. The results reveal that the users will have positive attitude towards adopting mass collective knowledge when they perceive that the knowledge from mass collective intelligence is useful. We also find that the perceived usefulness of the knowledge is affected by perceived knowledge quality and trust in knowledge contributors. The results also suggest that perceived knowledge quality is determined by perceived level of collaboration, perceived objectivity, and recipient expertise, whereas trust in knowledge contributors is determined by natural propensity to trust and perceived objectivity. Theoretical and practical implications about mass collective knowledge are discussed.

목차

Abstract
 1. 서론
 2. 이론적 배경
  2.1 집단지성과 대중 집단지성
  2.2 지식의 기여 및 수용행위 관련 연구
 3. 연구모형 : 대중 집단지성의 사용자 수용 모형
  3.1 인지된 정보의 유용성과 대중 집단지성 수용에 대한 태도
  3.2 인지된 정보의 유용성에 대한 선행변수
  3.3 인지된 정보의 품질을 결정하는 선행변수
  3.4 지식기여자에 대한 신뢰를 결정하는 선행변수
 4. 연구모형의 검증
  4.1 실험 설계
  4.2 분석 결과
 5. 결언
 참고문헌
 저자소개

키워드

저자

• 이형용 [ Hyoung-Yong Lee | 한성대학쿄 경영학부 조교수 ]
• 안현철 [ Hyunchul Ahn | 국민대학교 경영정보학부 전임강사. ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005