Earticle

초록

영어

This study investigated consumer preferences for Internet medical information service in China using the multi-attribute utility theory. The multi-attribute utility theory is a compositional approach for modeling consumer preferences wherein researchers calculate the overall service utility by summing up the evaluation results for each attribute. We found that Chinese Internet medical information users consider the availability of information and quick response to be the most important attributes. Further, they think that the comment feature is less important as compared to other attributes such as costs and updates. In addition, we found that the Internet users having more Internet experience consider these attributes to be more important as compared to the people who are just beginning to surf the Internet. For any successful Internet business, Internet marketers should assess individual-level preference and accordingly organize a fresh campaign. As of now, Internet marketers need estimation methods to predict the market performance of new services in many different business environments. We believe that the multi-attribute utility theory is a useful approach in this regard.

목차

Abstract
 1. 서론
 2. 이론적 배경
  2.1 다속성 효용이론
  2.2 인터넷 경혐의 영향력
 3. 인터넷 의료정보서비스의 선호도 분석
  3.1 개인벌 효용함수의 속성 도출
  3.2 자료수집
  3.3 개인별 효용함수 도출
  3.4 사례 연구
 4. 결론
 참고문헌

키워드

저자

• 김경환 [ Kyoung Hwan Kim | 경성대학교 경영정보학과 외래교수. ]
• 장영일 [ Young II Chang | 인제대학교 경영학부 교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005