Earticle

초록

영어

This research investigated how people are influenced to adopt online review. We applied the Elaboration Likelihood Model (ELM) and the Technology Acceptance Model (TAM) to this study. Our research model highlights the assessment of online review usefulness as a mediator from online review quality to online review adoption. This research predicted online review consensus has a role to bulid up online reviw usefulness. This study also includes vividness and perceived similarity as determinants of online review quality. Survey data reflect user’s perceptions of actual online review they read. Results support most of research hypotheses except hypothesis related to moderating effect of user involvement. This research offers a model for understanding online review user’s acceptance. Additional theoretical and practical implications are also discussed in the paper.

목차

Abstract
 1. 서론
 2. 이론적 배경 및 연구가설
  2.1 온라인 리뷰 품질에 영향을 미치는 요인
  2.2 온라인 리뷰 유용성에 영향을 미치는 요인
  2.3 온라인 리뷰 수용
 3. 연구 방법
  3.1 측정도구의 개발
  3.2 자료의 수집 및 응답자 특성
 4. 연구결과
  4.1 측정 모형 검증
  4.2 구조 모형 검증
 5. 토의 및 결론
  5.1 연구결과의 토의
  5.2 연구의 시사점 및 한계점
 참고문헌

키워드

저자

• 허성혜 [ Sunghey Hur | 연세대학교 정보대학원, 박사과정 ]
• 류성렬 [ Sungyul Ryoo | 서강대학교 경영전문대학원, BK21 연구교수. ] 교신저자
• 전수현 [ Soohyun Jeon | 연세대학교 정보대학원, 석사과정 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005