Earticle

초록

영어

The purpose of this research, based on the Media Selection Theory, the Technology Acceptance Model, and the Social Influence Theory, is to investigate the influential factors that affect media selection in banking transactions. Analyses showed that for location sensitive bank windows and ATMs (automatic teller machines), defined as offline-based transaction channels, convenience was the variable affecting media selection. However, in the case of online media not related to location, (phone banking, internet banking, and mobile banking) reliability was the significant variable influencing use. The findings show that banking organizations may benefit from identifying traits of media affecting use, and should differentiate customer services for competitive advantage.

목차

Abstract
 1. Introduction
 2. Theoretical Background
 3. Research Model and Hypotheses
  3.1 Research Model
  3.2 Hypotheses and Measures
  3.3 Operational Definition of Variables
 4. Research Results
  4.1 Data Collection
  4.2 Analysis
  4.3 Modified Research Model
  4.4 Analysis and Findings
 5. Implications and Conclusions
 References

키워드

저자

• Namjae Cho [ Professor, Business School, Hanyang Universlty ]
• Kiho Park [ Assistant Professor, Digltal Business Dept., Hoseo University ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005