Recently, in the field of design education, digital contents are used to make visual products which convey various ideas and messages through various methods. Still now research is being conducted on new methods of expression for the purposes of education. However, in conventional education that uses digital contents, it is still unclear whether the sensitivity the developer wishes to convey in their product is actually conveyed and understood by the person who receives the message. Therefore, it was thought necessary to develop an emotional measure to evaluate whether or not the receiver comprehends correctly this sensitivity. Hence, in order to understand the sensitivity of digital contents, and to prepare the emotional measure, this study investigated and compared the difference in sensitivity of the presentation order of the digital contents. The results of this study show that when presenting "auditory" and "visual" information at the same time, there is little difference in sensitivity in digital contents affected by the order of presentation, so it is not necessary to consider the order important.
브랜드디자인의 학문적, 사회적 발전을 위한 연구,학술단체로서
국가와 기업의 효과적 브랜드구축을 위한 연구,학술발표 및
사회현장에서의 브랜드 및 브랜드디자인의 실질적 사례발굴과 현황을 조사하여 다음과 같은 목적을 수행한다.
1. 브랜드디자인의 학문적 정체성확립
2. 브랜드관련 종사자들의 권익과 지식 자산확보
간행물
간행물명
브랜드디자인학연구 [A Journal of Brand Design Association of Korea]