This paper reviews the sensitivity of digital contents which includes linguistic and visual functions, and musical and visual rhythms in the new environment of media. In order to study the influence which movement brings to digital content, the difference in sensitivity towards a) static content (typography) and kinetic typography which use the same content, and b) kinetic typography and its accompanying music and static content (typography) with the same music were compared. As a result of this study, it was confirmed that static content with the same music which was produced by kinetic typography, and kinetic typography without music displayed a similar change in sensitivity than static content or kinetic typography with its accompanying music.
브랜드디자인의 학문적, 사회적 발전을 위한 연구,학술단체로서
국가와 기업의 효과적 브랜드구축을 위한 연구,학술발표 및
사회현장에서의 브랜드 및 브랜드디자인의 실질적 사례발굴과 현황을 조사하여 다음과 같은 목적을 수행한다.
1. 브랜드디자인의 학문적 정체성확립
2. 브랜드관련 종사자들의 권익과 지식 자산확보
간행물
간행물명
브랜드디자인학연구 [A Journal of Brand Design Association of Korea]