Earticle

초록

영어

Ubiquitous computing(UC) is an emerging paradigm. Its arrival as a mainstream is expected to trigger innovative UC-driven business models (UCBMs). Currently, there is no parsimonious methodology to analyze and provide diagnostics for UCBMs. With this research, we propose a analytical architecture that enables the assessment of an UCBM in its structural strengths and weaknesses. With value logic as the cornerstone, the architecture is composed of value actors, value assets, value context, business value propositions, customer value propositions, value creation logics, and value assumptions. Dimensional variables are initially identified based on the review of business model literature. Then, their significance is empirically examined through 14 UCBM scenarios, and variables that are expected to play an important role in the UCBM assessment are decided. Finally, by analyzing the scenarios in terms of the dimensional variables, we attempted to summarize general characteristics of emerging UCBMs.

목차

Abstract
 1. INTRODUCTION
 2. LITERATURE Review
 3. ANALYSIS ARCHITECTURE
 4. UCBM SCENARIOS
 5. DIMENSIONAL VARIABLES
  5.1 Value Actors
  5.2 Value Assets
  5.3 Value Context
  5.4 Customer Values
  5.5 Business Values
  5.6 Value Logic
  5.7 Revenue Features
  5.8 Differentiation
 6. CONCLUSIONS
 REFERENCES

키워드

저자

• 황경태 [ Kyung Tae Hwang | 동국대학교 경영대학 정보관리학과 교수 ] 주저자
• 신봉식 [ Bongsik Shin | San Diego State University, Department of Information and Decision Systems 부교수 ] 교신저자
• 김경재 [ Kyoung-jae Kim | 동국대학교 경영대학 정보관리학교 조교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005