Earticle

초록

영어

As the Internet establishes and reinforces connections between people, virtual community is becoming one of considerable business model. We believe that benefits of the virtual community go to both customer and vendor organizing virtual community. Despite the explosive growth of virtual communities on the Internet, empirical research has been focused to study the issues related to characteristics of virtual community. The objective of this study is to enhance the understanding about virtual communities as an e-business model by Customer Relation Management and by empirically validating their effect on the performance of website. Through path analysis, we find support for relations behavior influence the online commitment. we also find that the online commitment enhance the organizational citizenship behavior. Finally, we discuss several theoretical and practical implications, and suggest limitations for research and future research issue.

목차

Abstract
 1. 서론
 2. 이론적 배경
  2.1 가상공동체(Virtual Community)에 대한 연구
  2.2 가상공동체 몰입과 친공동체행동, 관계지향적활동에 대한 연구
 3. 가설설정 및 연구모형
  3.1 가상공동체의 관계지향적 활동과 공동체몰입과의 관계
  3.2 몰입과 공동체 구성원의 친공동체 행동간의 관계
  3.3 연구모형
 4. 연구방법론
  4.1 표본설계 및 자료수집
  4.2 변수의 조작적 정의 및 측정
  4.3 척도의 신뢰성 및 타당성 검증
  4.4 연구가설의 검증
 5. 결론
  5.1 연구의 요약 및 시사점
  5.2 연구의 의의 및 한계점
 참고문헌

키워드

저자

• 오세구 [ Se-Gu Oh | 충남대학교 경영경제연구소 전임연구교수 ] 교신저자
• 정상철 [ Sang-Chul Jung | 충남대학교 경상대학 경영학과 교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005