Earticle

초록

영어

The Study on the Relationship among Conflict's Causes, Conflict, and Dissolution Intention in the Chinese Franchise System - Focused on the Moderation Effect of Environmental Dynamism - Huang Peng․Kim, Wan-Min The purpose of this paper is to provide a theoretical foundation for the foreign companies who wish to enter into the Chinese franchise market. To achieve the above purpose, this study investigated the structural causal relationship among conflict's causes, conflict, and dissolution intention between franchisors and franchisees in the franchise system. In particular, we focused on the moderation effect of environmental dynamism on this structural relationship. In the context of Chinese clothes' franchise market, survey was conducted from the perspective of franchisees in order to verify the proposed five hypotheses. And 321 responses were used in final analysis. Testing these five hypotheses by using these responses, we found that (1)the exercise of coercive power, nonfulfillment of roles and distributive unfairness have positive impacts on conflict as the results of previous studies, however procedural unfairness has no impact on conflict in the statistics. This means that the franchisees are relatively more emphasis on distributive unfairness than procedural unfairness in Chinese franchise market. (2)conflict has strong positive impact on the dissolution intention, and (3)environmental dynamism has the moderation effect only on the path between nonfulfillment of roles and conflict. This means that franchisees usually pay more attention to the franchisors' fulfillment of responsibilities in the situation of high environmental dynamism. In other words, franchisors do not perform or do not fully perform their duties w ill more easily lead to conflict with their franchisees.

목차

Ⅰ. 서론
 Ⅱ. 이론적 배경
  2.1 갈등
  2.2 갈등 원인
  2.3 관계해지의도
  2.4 환경의 동태성
 Ⅲ. 연구모형 및 연구가설
  3.1 연구가설의 설정
  3.2 연구 모형
 Ⅳ. 연구 방법
  4.1 자료 수집
  4.2 관련 변수의 조작적 정의 및 측정
 Ⅴ. 실증분석
  5.1 응답자 특성
  5.2 변수의 신뢰성 및 타당성 검증
  5.3 가설의 검증
 Ⅵ. 결론
  6.1 연구결과의 요약 및 시사점
  6.2 연구의 한계 및 향후 연구 방향
 참고문헌
 논문초록

키워드

저자

• 황평 [ Huang Peng | 부경대학교 경영대학 석사 ]
• 김완민 [ Kim, Wan-Min | 부경대학교 경영대학 교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  동북아 문화연구 [Journal of North-east Asian Cultures]

• 간기

  계간

• pISSN

  1598-3692

• 수록기간

  2001~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 910 DDC 950