현재 위치
Home
골프연습장 서비스접점에서 접촉유형만족이 재구매 의도에 미치는 영향
The Effects of Satisfaction with Contact Type on Repurchase Intention in Service Encounter at a Golf Practice Range
-
- 발행기관
- 한국골프학회 바로가기
-
- 간행물
- 골프연구 KCI 등재후보 바로가기
-
- 통권
- 제5권 제1호 (2011.06)바로가기
-
- 페이지
- pp.49-58
-
- 저자
-
- 언어
- 한국어(KOR)
-
- URL
- https://www.earticle.net/Article/A163645
※ 기관로그인 시 무료 이용이 가능합니다.
4,000원
원문정보
초록
- 영어
- The objective of this study was to explain the relations among service encounter at a golf practice range, perceived service quality, general satisfaction, and repurchase intention using previous research and hypothesized models on how personal contact and business contact between service provider and customer at a golf practice range are related with the customer’s perceived service quality, general satisfaction, and repurchase intention. Covariance structure analysis was performed in order to examine the causal relation between satisfaction with contact type and repurchase intention in service encounter at a golf practice range. From these research procedures and methods were obtained results as follows. First, in service encounter between service provider and student, the higher the perception of personal contact was, the higher perceived service quality was. Second, the higher the perception of personal contact between service provider and student was, the higher general satisfaction was. Third, the higher perceived service quality was, the higher general satisfaction was. Fourth, the higher perceived service quality was, the higher repurchase intention was. Fifth, the higher general satisfaction was, the higher repurchase intention was. Summing up these results, golf practice range users’ perception of the positive sides of personal contact with service provider enhances their perceived service quality, and their perception of service quality improves their general satisfaction. In addition, general satisfaction induces repurchase intention. Accordingly, the maintenance and management of personal contact at golf practice ranges for improving perceived service quality and general satisfaction from customers’ position is considered to lay the base for promoting customer relationship marketing
목차
ABSTRACT
I. 서론
2. 연구가설
3. 실험방법
4. 연구방법
III. 연구결과
1. 구조모형의 적합도 검증
IV. 논의
V. 결론 및 제언
1. 결론
2. 제언
참고문헌
키워드
Golf Golf Practice Range Service Encounter Contact Type on Repurchase Intention personalcontact business contact satisfaction.저자
간행물 정보
발행기관
-
- 발행기관명
- 한국골프학회 [Korean Society of Golf Studies]
- 설립연도
- 2007
- 분야
- 예술체육>체육
- 소개
- 본 학회는 회원들의 골프 관련 연구 활동을 장려하고 골프 학의 발전을 도모하고, 나아가 체육의 학문적 발전에 기여함을 목적으로 한다.
간행물
-
- 간행물명
- 골프연구 [Journal of Golf Studies]
- 간기
- 계간
- pISSN
- 1976-2380
- eISSN
- 2713-9565
- 수록기간
- 2007~2025
- 등재여부
- KCI 등재
- 십진분류
- KDC 695 DDC 796
이 권호 내 다른 논문 / 골프연구 제5권 제1호
피인용수 : 0건 (자료제공 : 네이버학술정보)
함께 이용한 논문 이 논문을 다운로드한 분들이 이용한 다른 논문입니다.
출처 : 네이버학술정보
0개의 논문이 장바구니에 담겼습니다.