Earticle

초록

영어

The golf industry is quickly developing according to a continuous increase of young consumers and woman consumers with the existing consumers, thanks to the masses’ high recognition about the necessity of leisure life with the boom of the tourism industry and golf industry out of the leisure sports industry. In the contemporary society, sports tourism occupies very high weight in leisure. Especially, consumers’ desire for golf tourism connected with golf gets higher and a lot of overseas golf tourism goods are being developed. Now such a change of market and consumers’ desire for golf tourism are growing together. Therefore, the purpose of the study was to construct a strategic foundation to induce tourists who want to participate in golf tourism and to secure them as a customer by disclosingwhat difference there are in service quality satisfaction according to tourists’demographical characteristics with golf touristsand analyzing what effect satisfaction for the service quality had on repurchase behaviors. The study carried out a survey through convenience sampling method out of non-probability sampling method with consumers who participated in golf tourism in 2007. The study used total 399 copies judged that there is reliability lastly as an effective sample, excepting questionnaires including data with poor or unrecorded answers out of collectedsamples. A survey had 22 questions sorted into service quality, repurchase behavior and demographical characteristics. The study carried out frequency analysis, factor analysis, reliability analysis, correlation analysis and multi regression analysis with SPSS Ver. 12.0K. The conclusions through the above process were as follows. First, there were significant differences among each group in service quality satisfaction according to age and job out of demographical characteristics of golf tourism participants. Second, the service quality satisfaction of golf tourism participants had a significant effect on repurchase behaviors of golf tourism.

목차

ABSTRACT
 Ⅰ. 서론
 II. 연구방법
  1. 실험대상
  2. 조사도구
  3. 자료처리
 III. 연구결과
  1. 인구통계학적 특성에 따른 서비스 품질만족의 차이
  2. 서비스 품질 만족과 재구매 행동의 상관관계
  3. 서비스 품질 만족이 재구매 행동에 미치는 영향
 Ⅳ. 논의
 Ⅴ. 결론
 참고문헌

키워드

저자

• 최윤동 [ Choi, Yoon-Dong | 안산공과대학 ]
• 최조연 [ Choi, Jo-Yeon | 안산공과대학 ]
• 김형우 [ Kim, Hyung-Woo | 경희대학교 ]
• 신중한 [ Shin, Joong-Han | 경희대학교 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  골프연구 [Journal of Golf Studies]

• 간기

  계간

• pISSN

  1976-2380

• eISSN

  2713-9565

• 수록기간

  2007~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 695 DDC 796