Earticle

초록

영어

21st century could be the age of story telling. Story telling is not only limited to the terms of literature, also appears in the area of society, economics, culture, and etc. Even movie, soap opera, performance, album, travel, game markets are looking for the materials of story telling, and theme park, amusement park, political circle realize the importance of story telling. The old novels are used for important resource in the age of story telling. This study reviews old novels which melt in the commercial generated the cultural value With the picturization of old novel, we look for how old novels are used and reduced in modern culture The object of researches are , , , , and it was pointed out the method of practical use and limitation from the scene of commercials. The commercial uses 3~4 scenes from each old novels. The reasons are found from inordinate animation and cutting off reading old novels. The upright awareness and reading of old novel will regain with more method as basis of modern culture.

목차

1. 이야기 시대와 고소설
 2. 광고 콘텐츠로 활용된 고소설 작품의 장면화 양상
  1) 춘향전
  2) 심청전
  3) 흥부전
  4) 토끼전
 3. 장면 활용의 한계 원인
 4. 이야기 시대의 올바른 고소설 활용
 참고문헌
 

키워드

저자

• 이은경 [ Lee, Eun-Kyoung | 충북대학교 국어국문학과 강사 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  개신어문연구 [Gaesin Language and Literature Research]

• 간기

  미발행

• pISSN

  1226-7406

• 수록기간

  1981~2020

• 십진분류

  KDC 710 DDC 492