Earticle

초록

영어

The purposes of this study were to analyse the factors of shopping orientation of cosmeceuticals, to classify women consumers according to their shopping orientation of cosmeceuticals, and to investigate the differences in the level of satisfaction with cosmeceuticals among the groups classified according to their shopping orientation of cosmeceuticals. The study was implemented through a descriptive survey method using a questionnaire. Subjects were 1258 women in their 20's-60's residing in Seoul and Gyeonggi-do. The data were analyzed by factor analysis, cluster analysis, ANOVA, Cronbach's α. The results of this study were as follows: 1)The shopping orientation of cosmeceuticals consisted of five factors; the impulse buying, brand loyalty, product characteristics, depending on information and planned purchase. 2)Respondents were classified into three groups according to their shopping orientation toward cosmeceuticals: the “Brand and product charateristics oriented shopper type," “resonable/enjoying shopping type," and “information oriented shopper type." 3) Significant differences were found in the level of satisfaction with whitening, sunscreen and anti-aging cosmetics according to consumer's shopping orientation toward cosmeceuticals.

목차

Abstract
 I. 서론
 II. 이론적 배경
  1. 기능성화장품의 정의
  2. 기능성화장품 구매성향
  3. 소비자 만족도
 III. 연구문제 및 연구방법
  1. 연구문제
  2. 조사대상
  3. 조사도구 및 분석방법
 IV. 연구 결과
  1. 기능성화장품 구매성향의 차원
  2. 기능성화장품 구매성향에 의한 소비자 분류
  3. 구매에 따른 집단별 만족도의 차이
 V. 결론
 참고문헌

키워드

저자

• 김명희 [ Kim, Myung-Hee | 경희대학교 의상학과 ] 교신담당저자
• 황춘섭 [ Choon, Sup-Hwang | 경희대학교 의상학과 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  대한피부미용학회지 [Korean Journal of Aesthetics and Cosmetology]

• 간기

  격월간

• pISSN

  1738-4567

• 수록기간

  2003~2015

• 십진분류

  KDC 593 DDC 646