Earticle

초록

영어

This article aims to empirically analyze how the customer satisfaction of equipment and service in a beauty salon effects on customer loyalty. To achieve this aim, we carry out a survey targeting under graduate students. The empirical data have been analyzed by T-test and logistic regression. There are the results that we have reached; First, There is an interrelationship between the customer loyalty and individual attributes(p<.05). Second, the group with customer loyalty is higher customer satisfaction rather than the group without customer loyalty(p<.05). Third, we confirm that the higher service and equipment satisfaction, the higher customer loyalty(p<.05). In other word, as a customer has the high service and equipment satisfaction, the customer loyalty becomes higher. From this result, we suggest that a beauty salon management should have definite strategies to secure regular customers who are amply satisfied with equipments and services of the salon. In the equipment aspect, they need to raise their brand images and make their salons clean. On the other hand, they need to raise the professionalism of their employes and provide services accurately and friendly in the service aspect.

목차

Abstract
 I. 서론
 II. 이론적 논의
 III. 연구설계
  1. 분석모형 : 로지스틱 회귀분석
  2. 자료수집방법
 IV. 실증분석 결과
  1. 응답자의 기본속성
  2. 요인분석 및 신뢰도 분석 결과
  3. 고객충성도에 따른 차이분석 결과
  4. 시설 및 서비스 만족도가 고객충성도에 미치는 영향분석 결과
 V. 결론 및 제언
 참고문헌

키워드

저자

• 최재민 [ Choi, Jae-Min | 성결대학교 문화예술대학원 뷰티디자인전공 ] 교신담당저자
• 유유정 [ Yoo, Yoo-Jung | 성결대학교 문화예술대학원 뷰티디자인전공 ]
• 전연숙 [ Jeun, Yeun-Suk | 성결대학교 문화예술대학원 뷰티디자인전공 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  대한피부미용학회지 [Korean Journal of Aesthetics and Cosmetology]

• 간기

  격월간

• pISSN

  1738-4567

• 수록기간

  2003~2015

• 십진분류

  KDC 593 DDC 646