기업가적 기대가 창업활동을 매개로 창업결과만족에 미치는 영향에 관한 연구
Study of the Effects of Entrepreneurial Expectancy on Entrepreneurial Outcome Satisfaction Mediated by the Entrepreneurial Activities
Employment is a matter of great interest both nationally and personally in the age of growth without additional employment. To chase two hares of employment and growth at once, successful entrepreneurship and continuous growth of venture and small and medium businesses are necessary, which is capable of attaining high employment and flexibly coping with market condition. In this study, a level of entrepreneurs' behavioral expectancy that regarding entrepreneurial expectancy, venture and small and medium business entrepreneurs’ desired outcome (hereafter entrepreneurial outcome satisfaction) could be achieved through entrepreneurship was demonstrated with the Vroom’s expectancy theory model through questionnaire for 222 subjects. For hypothesis testing, simple regression analysis and mediated regression analysis were used. Findings of this study are as mentioned below. First, entrepreneurial expectancy has a significant positive effect on realization of successful entrepreneurial activities. Second, entrepreneurial expectancy has a significant positive effect on realization of entrepreneurial outcome satisfaction that is desired by venture and small and medium business entrepreneurs. Third, entrepreneurial activities has a significant positive effect on realization of entrepreneurial outcome satisfaction that is desired by venture and small and medium business entrepreneurs. Fourth, entrepreneurial activities plays a mediating role for entrepreneurial expectancy to get entrepreneurial outcome satisfaction that is desired by venture and small and medium business entrepreneurs, and particularly, in terms of recognition and independence among entrepreneurial outcome satisfaction entrepreneurial activities plays a mediating role in most parts. This study demonstrated that the Vroom's expectancy theory model could be extended into the field of entrepreneurship requiring planned behavior out of the research field of organization management, which has been traditionally spot-lighted in business management studies and recognized as an independent area. In particular, people subjectively evaluate an expectancy level of outcome to be shown from their behavior or individual compensation, and such expectancy level for selection of further behavior is expected to be available as a theoretical tool that can broaden the fields of entrepreneurial studies of venture and small and medium business entrepreneurs with original risk and poor resource base.
목차
Ⅰ. 서론 Ⅱ. 연구배경 및 가설 설정 Ⅲ. 연구방법 Ⅳ. 실증분석 결과 Ⅴ. 결론 참고문헌 Abstract
한국창업학회는 기업가정신, 사회적기업가정신, 조직기업가정신, 국제․지역창업, 기술창업, 문화창업, 비영리창업, 여성창업, 소상공․자영업창업, 중소벤처창업, 창업경영, 창업교육, 창업지원정책, 창업컨설팅, 가족기업, 사회적기업, 벤처캐피탈 등 창업학 및 이와 관련되는 학문의 연구와 적용을 통하여 한국창업학의 발전과 창업정책개발, 국가경제 및 기업의 성장 발전에 기여하며, 회원 상호간의 학술교류와 친목 도모를 목적으로 한다.
간행물
간행물명
한국창업학회지 [Journal of the Korean Entrepreneurship Socieity]