Earticle

초록

영어

The purpose of this study is to investigate the relationship among medical service quality, image, relationship quality, and reuse intention and provide the implication of marketing strategies for starting medical institution. The results show that reliability, assurance, and empathy of medical service quality affect positively hospital image but tangibles and responsiveness do not. Tangibles, reliability, responsiveness, and empathy affect positively patient satisfaction except assurance. Hospital image affects positively patient satisfaction and trust but do not affect patient commitment. Patient satisfaction affects positively patient trust, commitment, and reuse intention. Patient trust affects positively patient commitment and reuse intention. Patient commitment affects positively reuse intention. Therefore, it is identified that the role of relationship quality is very important to enhance reuse intention for medical service. For this, managers should make efforts to improve medical service quality in the perspective of patients.

목차

I. 서론
 II. 이론적 배경
 III. 연구모형과 조사설계
 IV. 실증분석과 해석
 V. 결론
 참고문헌
 Abstract

키워드

저자

• 오재신 [ Oh-Jae Sin | 한국국제대학교 사회과학대 병원관리학과 초빙교수 ] 제1저자
• 신재익 [ Jae-Ik Shin | 경상대학교 대학원 경영학과 BK21 연구교수 ] 공동저자
• 정기한 [ Ki-Han Chung | 경상대학교 경영대학 경영학과 교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국창업학회지 [Journal of the Korean Entrepreneurship Socieity]

• 간기

  격월간

• pISSN

  2092-8068

• 수록기간

  2006~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 658