Earticle

초록

영어

This study tried to investigate factors which affect continuance intention for users focused on goods of shops related to beauty/ cosmetic such as beauty shop, skin care shop, massage shop etc. among goods sold on social shopping site where discount over half is applied. This study tested influences of characteristics of social shopping(perceived price, perceived reputation, system quality, information quality, service quality) on expectation-confirmation, and influences of expectation-confirmation with the mediation of user's satisfaction on continuance intention for use. The subjects were 267 respondents. As a result of test, perceived price, perceived reputation, information quality, service quality gave positive influences on expectation-confirmation. Expectation-confirmation gave positive influences on user's satisfaction. User's satisfaction gave positive influences on continuance intention for use of the site but did not affect continuance intention for use of the shops related. And it appeared that continuance intention for use of the site did not affect continuance intention for use of the shops related.

목차

Abstract
 Ⅰ. 연구배경 및 목적
 Ⅱ. 이론적 배경
  1. 소셜쇼핑
  2. 소셜쇼핑 사이트 특성
  3. 기대일치와 만족
  4. 지속적 이용의도
 Ⅲ. 연구모형 설계 및 가설 설정
  1. 연구모형 설계
  2. 연구가설의 설정
  3. 측정변수의 조작적 정의
  4. 조사방법 및 자료분석
 Ⅳ. 분석결과
  1. 응답자 특성
  2. 측정항목의 타당성 및 신뢰성 검정
  3. 가설의 검정
 Ⅴ. 연구요약 및 시사점
 참고문헌

키워드

저자

• 박현정 [ Park, Hyun-Jung | 경북대학교 대학원 경영학부 박사과정 ] 교신저자
• 김수형 [ Kim, Su-Hyeong | 경북대학교 석사과정 ]
• 임태선 [ Lim, Tae-Seon | 경북대학교 석사과정 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  대한피부미용학회지 [Korean Journal of Aesthetics and Cosmetology]

• 간기

  격월간

• pISSN

  1738-4567

• 수록기간

  2003~2015

• 십진분류

  KDC 593 DDC 646