Earticle

초록

영어

Corporate C.I. comes to a modern society is very important maketing indispensable element has emerged as a long time. But in the meantime, C.I. Design Group, owner and board of directors of the personal tastes and to meet the needs of this client group of designers with the sensory output is going to progress the majority of cases. As a result, now CI is flooding the like this CI differentiated in the market rather than Free design is hard to find. In this study, with only a glance the general shape looks good design goes beyond the concept of human hearing, many consumers complain more aggressively, and thereby the company, or national franchise company, Aesthetic MIPL more positive image that could lead to favorable out of the elements to develop a rising trend. Leading franchise businesses both domestically aesthetic study MIPL was selected for the experiment, MIPL companies included in the cross-matching the color that is consonant with mium(ㅁ), pieup(ㅍ), rieul(ㄹ) color reminded of G (green), PB (Purple Blue ), Y (yellow), the creation and the three color of CI, 20-year-old male and female were 68 of people on a preference survey.

목차

Abstract
 Ⅰ. 서론
  1.1 연구의 중요성
  1.2 연구내용 및 범위
 2. C.I.에 관한 이론적 고찰
  2.1 C.I.P.의 개념
  2.2 경영 전략으로서의 C.I.P.
  2.3 C.I.P. 업체 선정 이유
 3. 긍정심리를 고조시키는 컬러에 대한 이론적 고찰
  3.1 색채연상
  3.2 색채의 조화
  3.3 색채의 감정효과
  3.4 한글자음과 색채연상에 관한 연구
  3.5 색상이 주는 호감도에 관한 C.I. 설문조사
 4. 결론
 참고문헌

키워드

저자

• 조윤형 [ Cho, Youn-Hyung | 경복대학교 디자인학부 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  대한피부미용학회지 [Korean Journal of Aesthetics and Cosmetology]

• 간기

  격월간

• pISSN

  1738-4567

• 수록기간

  2003~2015

• 십진분류

  KDC 593 DDC 646