Earticle

초록

영어

Recently, naturalism and consumers' need for natural ingredients tallied each other and the development of the cosmetics that use herbal ingredients as the raw materials is increasing. There has been no clear definition about Korean herbal cosmetics yet, but it is recognized to consumers as the distinguished cosmetics from the existing cosmetics. This study is based on the hypothesis that the difference between herbal cosmetics and general cosmetics is the oriental medical prescription. As for the research method, 5 brands ranked from top to 5th, in the term market share in 2010, were selected and then whether or not the prescription announced by each brand, is based on oriental medicine books, has been comparatively analyzed. In addition, whether or not general consumers aware the prescription of Korean herbal cosmetics and reliability analysis, and the effect of herbal cosmetics on skin improvement have been investigated through the survey analysis. As a result, the prescription of 4 brands out of 5 was not based on oriental medicine books. It is considered that the companies indiscriminately use the items of Korean herbal cosmetics for marketing purposes because there is no clear definition about Korean herbal cosmetics. Korean herbal cosmetics already have been positioned as the representative of Korean brands. It is important to aim at the scientific product based on oriental herb medicine in order to enhance the industrial value.

목차

Abstract
 Ⅰ. 서론
  1. 한방화장품의 현황
  2. 한방화장품의 문제점
 Ⅱ. 본론
  1. 브랜드 선정 및 연구 기준
  2. 한방화장품 브랜드별 처방 비교
 Ⅲ. 결과 및 고찰
  1. 한방화장품 처방인식 조사 결과
  2. 한방화장품 연령별 효과 조사 결과
 Ⅳ. 결론
 참고문헌

키워드

저자

• 송진아 [ Song, Jin-A | 목원대학교 테크노과학대학 생의약화장품학부 ]
• 고진희 [ Ko, Jin-Hee | 테크노과학대학 기술마케팅학과 ]
• 양재찬 [ Yang, Jae-Chan | 목원대학교 테크노과학대학 생의약화장품학부 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  대한피부미용학회지 [Korean Journal of Aesthetics and Cosmetology]

• 간기

  격월간

• pISSN

  1738-4567

• 수록기간

  2003~2015

• 십진분류

  KDC 593 DDC 646