Earticle

초록

영어

The operational context of the beauty industry is changing, as the structure of the economy in 21st century is shifting to one that is heavily service industry centered. Therefore, a system of certification of the service quality is envisaged to become an important reference in terms of the communication with the customers and gaining their trust in the marketing division of the beauty industry. Therefore, it could be said that there is an urgent need for a study focused on this matter. In this study, an examination was made on the various certification systems in and outside of Korea with a view to study the method in which the service certification system could be utilized in the beauty industry, especially with a focus on the esthetic spa. Also, in order to enhance the overall service quality of the industry, a systematic, and rational certification criteria was to be developed, by making suggestions that cover the general aspects of the system and potential problems in operating it, with an attempt to present some measures for improvements. In order to design the service quality certification system for beauty services, it is necessary to adopt certification criteria from external disciplines for comparison and measurements in order to construct the service factors and standard index for the certification system. With this, discussions on how to establish such a system and what kind of preparations, as well as processes to be taken exist. At this point, there is a need for the industry to change and progress into a higher phase in terms of their existing operation approaches of esthetic salons, which needs to be changed or progressed into that of an esthetic spa. Therefore, there needs to be a government initiated efforts that invites the academic sphere and the commercial sector, as well as the relevant experts, to study how to establish such a certification system for the beauty service quality.

목차

Abstract
 Ⅰ. 서론
 Ⅱ. 본론
  1. 이론적 배경
 Ⅲ. 실증 연구
  1. 연구모형
  2. 자료수집 및 분석방법
  3. 측정도구
  4. 표본의 특성
  5. 타당성 및 신뢰성 검증
  6. 피어슨 상관분석
  7. 연구모형의 적합도 및 연구가설의 검증결과
 Ⅳ. 결론
 참고문헌

키워드

저자

• 이영주 [ Lee, Young-Joo | 동원대학 뷰티디자인계열 ] 교신저자
• 이재철 [ Lee, Jae-Chyul | 동양대학교 경영학부 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  대한피부미용학회지 [Korean Journal of Aesthetics and Cosmetology]

• 간기

  격월간

• pISSN

  1738-4567

• 수록기간

  2003~2015

• 십진분류

  KDC 593 DDC 646