Earticle

초록

영어

Humans' visual direction for a visible image is stimulated by the guidance of specific elements to human eyes, which results in temporal direction cognition right aftera moving process. This phenomenon is stimulated by visual elements. It's an essential issue for discussion that which design elements among all are able to attract a viewer's attention for the stimulation of the sense of direction from gaze shift. In this era when everything's digitalized, graphic design is also tending to be expressed in diversified ways. As eyes receive more stimulation, interpretation also gets more complicated and the cognition of signals varies. The study focused on the discussion about which design elements are more influential to a viewer's visual psychology leading to a sense of direction. With (1) layout: central, horizontal, vertical, guiding, rule of thirds, triangle, and interlaced composition; (2) space type: 2D and 3D; (3) color brightness contrast: significant, moderate, insignificant; (4) texture contrast: with or without contrast, or thogonal design was sequenced and samples of visual images were created before being tested on respondents in Korea and Taiwan. Finally, data obtained with conjoint analysis was analyzed and explained. Study results indicated that "layout" was the key factor for the stimulation of visual direction from a graphic image, especially for layout in "vertical composition" and "guiding composition". A graphic image with "guiding composition" stimulated stronger sense of direction. Space and color factors differently affected the choice of direction in intensity for respondents in Korea and Taiwan. The difference in people with or without a background in design was insignificant.

목차

Abstract
 1. Introduction
  1.1. Study Motivation
  1.2. Study Purpose
 2. Reference Review
  2.1. The Relationship between Visual Guidance and Graphic Design
  2.2. The Expression of Composition
  2.3. The Feeling of Color
 3. Study Method
  3.1. Sample graphic images by Orthogonal Design
  3.2. Questionnaire Development
  3.3. Experiment Steps
 4. Analysis Result
  4.1. Analysis of the Effect on Visual Direction
  4.2. Analysis of Intensity of Feeling the Visual Direction
  4.3. Analysis of the Effect of Respondent's Design Background
  4.4. Analysis of Expected Card Effect
 5. Discussion and Description
  5.1. The Difference in factors influencing visual direction recognition for respondents in the two countries
  5.2. The intensity of influence on visual direction by guiding composition
  5.3. The difference between respondents with and without a design background
  5.4. Exploration of the Expected Card Results
 6. Conclusion
 References

키워드

저자

• Chen, Ponien [ Ming Chuan University, Department of Digital Media Design ] 주저자
• 하상오 [ Ha, Sang Oh | 동아대학교 산업디자인학과 ] 공동저자
• 서종환 [ Seo, Jong Hwan | 동아대학교 산업디자인학과 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  브랜드디자인학연구 [A Journal of Brand Design Association of Korea]

• 간기

  계간

• pISSN

  1738-0863

• 수록기간

  2003~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 600 DDC 700