The paper relies on the empirical study of 34 online providers of audiovisual content. Using original analytic approach the paper substantiates two important points. First of all, the diversity of business models, which we observe today in the audiovisual industry and which looks like chaotic at first glance, is, in fact, structured. We bring to light three types of BMs which we propose to designate by “participative model” based on users’ participation and interaction; “distribution model” based on online distribution of specialized content created by individual providers; and “editorial model” based on publication on the website of various contents originated from different official providers. Secondly, our results demonstrate that ICTs do determine the dynamics of BMs in the audiovisual sector. The paper points that higher integration of new technologies in the development process, impacts the choice of new “participative business model” with its very specific features.
목차
Abstract Introduction Overview of previous findings Empirical Analysis Data collection and variables Multiple Statistical Analysis Results and Conclusion References Annex
한국문화예술경영학회 [Korean Society of Arts and Cultural Management]
설립연도
2008
분야
예술체육>예술일반
소개
본 회는 문화예술경영학을 중심으로 한 연구, 조사, 교육, 기획, 발표 및 보급을 통하여 한국에서의 문화예술경영학의 학문적 성과를 이루며, 나아가 문화예술계 현장과의 결합을 통해 한국 문화예술의 질적 향상과 향수권 확대를 도모함으로써 문화예술경영학의 발전과 국제경쟁력 강화에 기여함을 목적으로 한다.
간행물
간행물명
문화예술경영학연구 [Journal of Arts and Cultural Management]