This study surveys the current status of use of FMC (Fixed Mobile Convergence) services, predicts which of the services will emerge as leading services in the future FMC market, and investigates how the intention to use FMC services is affected by their usefulness and price, and what role customers’loyalty toward a business plays in this relationship of influence. The results of this study can assist telecom operators in designing competitive FMC service bundles, pricing policy and marketing strategy.
목차
Abstract 1. Introduction 2. Theoretical foundations 2.1 The Concept of FMC Analysis and Implications 2.2 Technology Acceptance Theories 3. Results and Implications Research Design and Analysis 3.1 Research Model 3.2 Data Collection and Result 4. Conclusion References
키워드
Fixed Mobile ConvergenceFMCConvergence IT
저자
Sung-Hyun Hwang [ Electonics Telecommunication Research institute, 138 Gajeongno Yuseong-gu, Daejeon, Republic of korea ]
Pang-Ryong Kim [ Electonics Telecommunication Research institute, 138 Gajeongno Yuseong-gu, Daejeon, Republic of korea ]
보안공학연구지원센터(IJUNESST) [Science & Engineering Research Support Center, Republic of Korea(IJUNESST)]
설립연도
2006
분야
공학>컴퓨터학
소개
1. 보안공학에 대한 각종 조사 및 연구
2. 보안공학에 대한 응용기술 연구 및 발표
3. 보안공학에 관한 각종 학술 발표회 및 전시회 개최
4. 보안공학 기술의 상호 협조 및 정보교환
5. 보안공학에 관한 표준화 사업 및 규격의 제정
6. 보안공학에 관한 산학연 협동의 증진
7. 국제적 학술 교류 및 기술 협력
8. 보안공학에 관한 논문지 발간
9. 기타 본 회 목적 달성에 필요한 사업
간행물
간행물명
International Journal of u- and e- Service, Science and Technology
간기
격월간
pISSN
2005-4246
수록기간
2008~2016
십진분류
KDC 505DDC 605
이 권호 내 다른 논문 / International Journal of u- and e- Service, Science and Technology vol.3 no.4