Earticle

초록

영어

This study purposed to analyze the preference of names in Korean hospitals. Names were analyzed in terms of hospital's characteristics such as hospital type, location, ownership. Also, multivariate regression analysis was applied to assess how the amount of information measured from their names was varied by the hospitals’ internal characteristics. Yearbook of Korean Hospital Association in 2008 was used to collect the study data. The full name of hospitals was divided into meaningful words to investigate the preferred words. The amount of information in hospital names was measured based on the number of words extracted. The study results showed that hospitals preferred different words depending on their characteristics. The amount of information contained in hospital names tends to decrease between before and after year 2000. Korean hospitals increased the uses of Hangeul and foreign words for their names in recent years. These changes were considered as the responses of Korean hospitals to increase competitive advantages by establishing unique brand power.

목차

Abstract
 Ⅰ. 서론
 Ⅱ. 연구방법
  1. 연구자료
  2. 병원 명칭 관련 규정
  3. 병원 명칭 분류
  4. 분석방법
 Ⅲ. 연구결과
  1. 명칭 정보량 분석결과
  2. 명칭 정보량에 대한 다변량 회귀분석
  3. 구조적 특성에 따른 다빈도 명칭
  4. 한글·외국어·진료분야 표기
 Ⅳ. 고찰 및 결론
  1. 명칭 정보량
  2. 병원 특성에 따른 다빈도 명칭
  3. 한글·외국어·진료분야 표기
  4. 명칭 정보량 회귀분석결과
 참고문헌

키워드

저자

• 이광수 [ Kwang-Soo Lee | 을지대학교 의과대학 의료경영학과 ]
• 홍상진 [ Sang-Jin Hong | 대전대학교 경영대학 병원경영학과 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  보건의료산업학회지 [The Korean Journal of Health Service Management]

• 간기

  계간

• pISSN

  2093-5986

• 수록기간

  2007~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 517 DDC 613