Earticle

초록

영어

In recent years, international software companies encountered fierce competition from indigenous software providers in China. In the Internet search engine market, Baidu is a latecomer compared to Google. However, by catering to local users' preferences, Baidu is able to dominate the market now. In this paper, we developed a conceptual model to analyze why users want to adopt and stay in Baidu/Google. In contrast with the user adoption literature, we investigated users' intention to use and continuance intention separately. By discriminating users who stay at Google/Baidu with those who are new to the websites, we may get a better understanding of the market competition.
The results of the paper shed light on answering questions as to "What are the key reasons why Baidu wins the battle with Google?""How Baidu leverage local users' behavior and get more market share than Google?" "Is there any vital strategy which leads the success of Baidu?" The paper may also help practitioners who are planning to enter China market by providing practical lessons.

목차

Abstract
 1. Introduction
 2. Hypotheses
  2.1. Perceived Usefulness
  2.2. User Participation
  2.3. Perceived Enjoyment
  2.4. Image
  2.5. Habits
  2.6. Conceptual Model
 3. Methodology
  3.1 Instrument Design
  3.2. Experimental Design
 4. Contribution
 5. References

저자

• Zhaoli Meng [ Renmin University, China ]
• Jiong Gong [ University of International Business and Economics, China ]
• Guijun Li [ Central University of Finance and Economics, China ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of u- and e- Service, Science and Technology

• 간기

  격월간

• pISSN

  2005-4246

• 수록기간

  2008~2016

• 십진분류

  KDC 505 DDC 605