Earticle

초록

영어

University libraries are currently facing their greatest challenge. For more than a decade, university libraries have been under the pressure to change its way of operation and management due to the tight of budget and the appearance of online resources. These situations cause the libraries to value their development of resources and the application of business marketing to better service. How to retain and grow users through enhancement of service becomes the great concern by library managers.
Customer Relationship Management (CRM) is not a tactical or functional approach but a key strategic process. A comprehensive CRM will highlight the preference and learning needs of readers individually for cost saving and enhance the retention and loyalty. We aim to propose an integrated conceptual framework implying with business marketing plan and CRM perspective through literature finding.

목차

Abstract
 1. Introduction
 2. Literature Review
  2.1. Reader perspective
  2.2. CRM in library service
 3. Conceptual Framework
 4. Conclusion
 5. References

저자

• Chyuan Perng [ Department of Industrial Engineering and Enterprise Information, Tunghai University, Taichung, Taiwan, R.O.C. ]
• Shiow-Luan Wang [ Department of Industrial Engineering and Enterprise Information, Tunghai University, Taichung, Taiwan, R.O.C., Department of Information Management, National Formosa University, Huwei, Yunlin, Taiwan, R.O.C. ]
• Wen-Chih Chiou [ Department of Business Administration, National Chin-Yi University of Technology, Taichung, Taiwan, R.O.C. ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of u- and e- Service, Science and Technology

• 간기

  격월간

• pISSN

  2005-4246

• 수록기간

  2008~2016

• 십진분류

  KDC 505 DDC 605