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패러디를 활용한 시와 TV 광고와의 상호텍스트성
A Poem with a Parody and Intertextuality of TV Advertising
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- 발행기관
- 한국문예창작학회 바로가기
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- 간행물
- 한국문예창작 KCI 등재후보 바로가기
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- 통권
- 제8권 제3호 통권17호 (2009.12)바로가기
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- 페이지
- pp.205-230
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- 저자
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- 언어
- 한국어(KOR)
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- URL
- https://www.earticle.net/Article/A147033
※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.
원문정보
초록
- 영어
- Today, in diversified industrial society, we can gain easily information and learn the social phenomena constantly and express our thoughts freely and actively. In the social atmosphere, the new attempt of the destruction and integration became common across the literature as well as across the cultures. A parody is utilized as various forms across the culture. It is created in the area of works as well as the area of the mass media with a certain distance from the original works. Especially, it is used widely in literatures, films, plays and TV programs because the parody is ironical and has characteristic of text-mutuality in that it is made in the mutual relation with the original text. The parody has been one of the strategic deconstructive writing techniques in deconstructive trends from the late 1980s. The parody created in 1980s satirized the capitalistic life and criticized the consumption-culture that stimulates the human desires in ad video and advertising contents. Poets such as You Ha, Park Nam-chul, Oh Kew-won and Ham Min-bok expressed banter on material life and exposed the capitalistic desire being inherent in the advertisements by quoting the advertising video and text to their poems. Especially, the function of the advertisement to express well the characteristic of the capitalism brought the other poetic meanings by means of the alteration and mimicry of the parody. Namely, the parody from advertising to the literature admitted the basis of the original text but, had the critical distance and exposed the problem of the capitalism by rewriting critically or changing the meaning entirely. In modern society, advertisement promotes the sales of company’s products as well as influences with consumers and society. The parody in advertising mainly functions to let the products familiar to a consumer. TV advertising has direct influence and usefulness to viewer in that it has visual and auditory figure at once and the parody from a poem to advertising has characteristic of conversation with a newly created text. The parody using a poem combines poetic sense of emotional figure to messages of the advertising and improves the image of the product. It is included the comical parody rather than the critical parody. A parody is not simple mimicry or quotation but the creative work reflecting writer’s world view or awareness. It requires the innovative creativity and is utilized to more various genres following the revitalization of the reflex media.
목차
1. 들어가는 말
2. 패러디와 상호텍스트성
3. TV 광고를 패러디한 시
4. 시를 패러디한 TV 광고
5. 시와 TV광고의 패러디 효과와 의미
6. 맺는 말
참고문헌
Abstract
키워드
패러디(a parody) 상호텍스트성(Intertexuality) TV 광고(TV advertisement) 패러디 시(a parody poem) 창의성(creativity).저자
간행물 정보
발행기관
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- 발행기관명
- 한국문예창작학회 [The Society of Korean Literary Writing]
- 설립연도
- 2004
- 분야
- 인문학>문학
- 소개
- 한국문예창작학회(The Society of Korean Literary Creative Writing)는 한국 문학의 새 지평을 열기 위해 문예창작 이론과 문예교육 이론을 연구 계발하여 문 예창작의 새로운 방향을 제시하고자 조직한 학술단체입니다. 전국 대학과 대학원 문예창작 관련학과의 전·현직 전임교수·겸임(초빙)교수· 강 사·대학원 재학 이상자 및 문예창작인들이 회원으로 활동하고 있습니다. 학회의 목적에 적극적으로 동의하는 문학 관련 단체나 문학창작 동호인도 준회원으로 참 여하고 있습니다. 연 2회 학회지를 발간해 학문적 기반을 닦고 있으며, 정기적으로 학술 세미나 와 해외 문학 심포지엄 등 학술 발표회를 개최하여 학문적 교류와 토론의 장을 넓히고 있습니다. 한편으로, 문예창작 캠프·문학기행 등의 창작교육 활동과 창작 학습 행사를 수 시로 진행하면서, 창작·창작이론·창작교육에 관한 활동의 범위를 넓히고 있습니다. 별도로, 문예창작 교육을 받은 문예창작학도들의 진로 개발을 위해 '문예교육지도 교사 자격 시험'도 운영하고 있습니다. The Society of Korean Literary Creative Writing is a pure academic association for the literary cretive writing, and was organized on November 11, 2001 for the purpose of presenting the new direction of literary creative writing by studying all the methods to activate and develop the theories of literary creative writing and its education. Our society is composed of professors or ex-professors, some invited professor, lecturers, graduate students of the dept. of literary creative writing as regular members, and the persons interested in our program as associative members. Our society holds an annual academic meeting-- literary symposium, literary creative writing seminar-- and publishes the journal of our society and our members' anthology of literary works. Added to these, our society has already started a new project to open the way for our literary juniors by providing them with a certificate as a leader and holding a forum for literary creative writing.
간행물
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- 간행물명
- 한국문예창작 [The Journal of Korean Literary Creative Writng]
- 간기
- 연3회
- pISSN
- 1598-9267
- 수록기간
- 2004~2025
- 등재여부
- KCI 등재
- 십진분류
- KDC 802 DDC 800
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