Earticle

초록

영어

This paper introduces an attempt to take theoretical approaches to literary publication and industrial approaches to literary publication in the aspect of cultural industry. The analysis focused on the publication of novel works as major genre in literary publication. For theoretical approaches, this study set up the following two basic directions: First, the concepts and category of literary publication were set up based on the understanding about literary publication that may be divided into literature(contents) and publication(media). Secondly, rapid change of literature in digital era occurs in the dimension of literary communication space, because the change of media has brought about the change of literature. Based on this background, we have to take possible approaches to publishing industry. In order to identify this transition, this study discussed published novel as traditional communication media and electronic novel as a new literary media, respectively. Particularly, this study examined the actual conditions of Internet literature as a new paradigm of literature, which is realized on cyberspace. Then, it also discussed the phenomenon of fusion between printing－based published literature and computer－based electronic literature. For industrial approaches, this study analyzed the current position of publishing industry in cultural industry, the significance of literary publication in publishing industry and the different aspects of published novel market and electronic/fusion novel market respectively. Based on the above analysis, this study presented potential outlooks about novel publishing market in the aspect of cultural commodity. First, the market scale of Korean publishing industry within cultural industry is relatively large enough to take competitive edges in total 9 fields of domestic cultural industry. Secondly, published novel amounted to 46.5% of total books published in literature, and most of annual bestseller lists are realized in published novel. Especially, a terminated broadcast program titled !Exclamation Mark(MBC TV, 2002～2003) paved the road for us to confirm cooperative and symbiotic relationships between publishing industry and visual media(e.g. broadcast media). Thirdly, electronic novel called e－Book becomes already widely popularized nationwide, and we see some circumstances advantageous to facilitate e－Book are built now. However, this tendency is mainly attributed to improved services for novel readers. Fourthly, fusion novel refers to the novel work as published in the form of paper book, which already succeeds in attracting popular supports on Internet. Fusion novel is valued as more marketable than existing literature categories, but it also has some negative aspects such as market limited to teenagers and twenties and deteriorated quality of novel. Our contemporary crisis of literature and book is a phenomenon that occurs around communication space under rapidly changing media environment. Accordingly, now is the time for us to explore the ways for cooperation and symbiosis between various media channels. Furthermore, it is increasingly requested to take the viewpoint of consumers about literature and novel, not that of producers.

목차

1. 시작하는 말
 2. 디지털 시대의 문학과 출판
  1) 콘텐츠로서의 문학과 미디어로서의 출판
  2) 디지털 시대 문학의 소통 공간
 3. 디지털 시대 소설출판 시장의 양상과 전망
  1) 문화산업에서의 출판산업과 문학출판 시장
  2) 출판소설 시장의 양상
  3) 전자소설책 시장의 양상
  4) 퓨전소설책 시장의 양상
  5) 문화상품으로서 소설 출판시장의 전망
 4. 맺는 말
 참고문헌
 Abstract
 각주

키워드

저자

• 남석순 [ Nam Seok Soon | 김포대 조교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국문예창작 [The Journal of Korean Literary Creative Writng]

• 간기

  연3회

• pISSN

  1598-9267

• 수록기간

  2004~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 802 DDC 800