Earticle

초록

영어

People of modern society have been having increasingly interests in beauty, perusing effective hairstyle, makeup, c1othes, and accessories. In a11, makeup is the most influential in terms of determining one' s overa11 look and image make it the oldest method of expressing beauty. Today' s makeup persuades individualism and interests and trends tend to change yearly. The featured cosmetic ads are the best examples of changing trends of women' s image and values. In addition, in the 3 elements of expressing makeup, color is individuals’most important method of making various changes or emphasizing or creating new ideas. The purpose of this research is to analyze the modern advertisement makeup campaign of MAC Holiday Co11ection, accumulating data for overa11 color coordination and color make up image for creating various looks. In result of advertisement makeup' s color and image does not use trendy colors to present various colors and express genuine complexity. Also, in Holiday Co11ection advertisement makeup' s image analysis, various images are presented and instead of emphasizing one, it offers various image expressions for today' s modern women.

목차

Abstract
 I. 서론
  1. 연구목적 및 배경
  2. 연구 방법
 II. 이론적 배경
  1. 포스트모더니즘의 발생과 개념
  2. 광고의 개념 및 역할
 III. 맥 (M.A.C) 의 광고메이크업에 나타난 색상 및 이미지
  1. 색상의 경향
  2. 전체적인 색상 및 이미지 분석
 V. 결론
 참고문헌

키워드

저자

• 배민희 [ Min-Hee Bae | 서경대학교 대학원 미용예술학과 ]
• 임희경 [ Hee-Kyung Lim | 서경대학교 미용예술학과 교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  미용예술경영연구 [Journal of Beauty Art Management]

• 간기

  계간

• pISSN

  2508-2191

• eISSN

  2508-2205

• 수록기간

  2007~2019

• 십진분류

  KDC 593 DDC 646