Earticle

초록

영어

As women have became active in society, women have gotten out traditional society. As a result, contra-sexual phenomenon which is a new view of womanhood appears and a great change occurs in cultural side. Today' s women are more interested in social success and their life style than marriage and infant care. Because they gradually begin to pay attention in fashion, hair style, and makeup, this phenomenon affects coverall consumer culture. As new words are emerged such as working mom, gold-miss, and contra-sexual, women are interested in their benefit and culture. 80, many parts of media arouse the female mentality. This study analyzes how contra-sexual image is expressed in advertisement that is effective medium. 1 think this analysis is meaningly for styles seen in advertisement.

목차

Abstract
 I. 서론
  1. 연구의 목적과 의의
  2. 연구내용 및 범위
 II. 이론적 배경
  1. 콘트라섹슈얼 정의
  2. 현대에 나타난 콘트라섹슈얼 이미지
  3. 콘트라 섹슈얼 이미지 분석
  4. 광고에서 나타나는 론트라 섹슈얼 이미지
 III. 광고에 표현된 콘트라섹슈얼 스타일 이미지 비교
  1. 광고에 표현된 콘트라섹슈얼 이미지 분석
 IV. 결론 및 제안
 참고문헌

키워드

저자

• 최소영 [ So-Young Choi | 서경대학교 미용예술대학원 미용예술학과 ]
• 김시내 [ Si -Nae Kim | 서경대학교 미용예술대학원 미용예술학과 ]
• 양은진 [ Eun-Jin Yang | 서경대학교 미용예술학과 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  미용예술경영연구 [Journal of Beauty Art Management]

• 간기

  계간

• pISSN

  2508-2191

• eISSN

  2508-2205

• 수록기간

  2007~2019

• 십진분류

  KDC 593 DDC 646