The study is a part of the comprehensive research on the traditional Chinese folk paintings. It focuses specifically on New-Year-Paintings applied as a regional cultural resource in Wuqiang City Hebei Province and aims at investigating the past development and transition. The field survey found that the paintings can be classified into 3 different categories. They are: 1) woodblock prints; 2) paper printings; and 3) paper cutting art. The required skills in each category are significantly different. Especially the local woodblock prints reveal a record of the historical background. Dating back to the Qing Dynasty, they became popular as the folk art which is closely linked to the mind of appreciation and esteem for the four seasons and the surrounding local climate. Meanwhile, science and technology have developed so much in our modern era. The associated drastic changes in our life style has made the traditional New-Year-Paintings quickly disappearing. In light of their aesthetic and moral feature, it is of great importance to pursue the practical ways and measures for their revitalization in the region’s social life.
브랜드디자인의 학문적, 사회적 발전을 위한 연구,학술단체로서
국가와 기업의 효과적 브랜드구축을 위한 연구,학술발표 및
사회현장에서의 브랜드 및 브랜드디자인의 실질적 사례발굴과 현황을 조사하여 다음과 같은 목적을 수행한다.
1. 브랜드디자인의 학문적 정체성확립
2. 브랜드관련 종사자들의 권익과 지식 자산확보
간행물
간행물명
브랜드디자인학연구 [A Journal of Brand Design Association of Korea]