Earticle

초록

영어

This is the age of the global economy in which resource supplies, product markets, and business competition are worldwide rather than purely local or national in scope. The growing strength and penetrating of these businesses worldwide are viewed by some as potential threats to national economies and to their local business systems, labor markets, and cultures. Increasingly, competition is not between companies but between marketing networks, with the prize going to the company that has built the better network. The purpose of this paper is to identify the relationship and present status of large and small companies reviewed on the previous studies and government policy. It is also to examine the obstacle factors of win-win collaboration between large and small companies. Then to improve win-win collaboration of them, relationship marketing strategy, supply chain management strategy, and the benchmarking of developed countries' cases are provided for the implications of marketing strategies. Therefore, win-win collaboration between large and small companies should be based on trust and commitment for their survival and growth.

목차

I. 서론
 II. 대기업과 중소기업과의 관계현황
 III. 대기업과 중소기업과의 상생전략 모델
 IV. 외국 대기업과 중소기업의 상생전략 벤치마킹
 V. 결론
 참고문헌
 Abstract

키워드

저자

• 정경효 [ Kyeong-Hyo Jung | 진주산업대학교 이공대학 자동차공학과 겸임교수 ] 주저자
• 정기한 [ Ki-Han Chung | 경상대학교 경영대학 경영학과 교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국창업학회지 [Journal of the Korean Entrepreneurship Socieity]

• 간기

  격월간

• pISSN

  2092-8068

• 수록기간

  2006~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 658