Earticle

초록

영어

The purpose of this study is to find the direction to improve the achievements of small-medium and venture business by analyzing on‐line start-up and distribution strategy. For this the concept of internet intermediation was introduced to find the solution. When summarizing the results of the study, small-medium and venture business that are preparing for on‐line start-up and distribution strategy shall remember the followings. First, the efforts and the goal of the founder are influenced by the use characteristics of Internet intermediation and performance satisfaction. Second, when preparing the products, we need to pay more attention to the item types and product price rather than number of the product types or the number of sold products. Third, the level of understanding of Internet intermediation and the level of use of Internet intermediation make impacts on the achievements. Founders or managers shall remember this and study about the internet intermediation and their use.

목차

I. 서론
 II. 선행연구 고찰
 III. 연구설계 및 결과
 IV. 결론
 참고문헌
 Abstract

키워드

저자

• 이상한 [ Shang-Han Lee | 건국대학교 대학원 벤처전문기술학과 공학박사 ]
• 한동수 [ Dong-Su Han | (사)벤처기업협회 마케팅 지원팀장 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국창업학회지 [Journal of the Korean Entrepreneurship Socieity]

• 간기

  격월간

• pISSN

  2092-8068

• 수록기간

  2006~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 658